But, there’s always a but, you:
1. Struggle to get high quality leads at an affordable cost
2. Don’t have the time to add social media marketing to your daily tasks
3. Know creating a highly professional presence on-line over time is crucial, yet you also want immediate results
Do you want to reach out to your target market effectively and convert connections into clients or customers, and strengthen your business or personal brand in a powerful way?
If you do, you’ll find this interview very useful.
Today I’m joined by Social Media Expert Adam Houlahan.
For those of you who don’t know Adam, he is an International Keynote Speaker specialising in Social Media for business, and CEO of the highly successful boutique agency, Web Traffic That Works. He lives in Australia's famous tourist destination the Gold Coast Queensland, and is considered to be one of Australia's leading experts in harnessing the power of Linkedin for business. Over 5,200 people globally have sought his skill and insights to leverage the power of LinkedIn for their businesses.
Adam is also a featured columnist for MOB Magazine, an Australian National Business publication. He consults on Social Media to private clients in Australia, New Zealand, North America, The Middle East and Singapore. His work as CEO and owner of 6 successful companies has given him the hands-on experience to understand business from the inside.
He is the author of “Social Media – Secret Sauce” and ”The LinkedIn Playbook” which are now amongst the most popular social media books on Amazon. They give the step by step process to build an online presence for yourself or your business everyone secretly or openly desires.
Adam answered 5 questions on how to make better use of LinkedIn.
1. Why is LinkedIn such a great platform for generating leads for businesses
2. Can any business use LinkedIn successfully
3. What are the common mistakes most people make on LinkedIn
4. There are so many different types of accounts on LinkedIn, is the free account OK to use
5. Are there some simple changes we could make to our profile that would make a big difference to presence on there
Listen and learn.
LinkedIn is the second fastest growing Social Media network. There are over 400 million people on there right now. The average income of those people exceeds A$100,000. It’s where people seeking goods and services, and have the means to pay for them, hang out.
Not all industries can use LinkedIn successfully. Personal service industries such as hairdressers.
LinkedIn is a professional platform, so you have to be professional in your approach. It can’t be treated like Facebook. Before you post, ask yourself, are your potential clients going to get value from this content? Don’t post the wrong type of content. And don’t treat LinkedIn as an extension of your resume’. You should optimise your profile in a much more powerful way than in a resume’.
LinkedIn has lots of different types of accounts. In most cases the free version is OK to use. Ultimately it depends on the strategy you are going to use. The most basic of the paid platforms, Business Boss, is suitable for most. Few people would need to go beyond that. It gives you all the features you need to create a successful strategy.
Your profile is key. Make sure you have a really professional profile. And a thumbnail image that is good, clean and professional headshot.
Your job description needs to be something people are going to search for, not a quirky title like “Chief Inspiration Office”. Be very specific about what you are. The two worst titles you can use are CEO or General Manager. They are not industry specific. Think about it as how people will search for you. Put yourself in the customer’s shoes.
Use the Summary effectively. Be clear and concise, and resonate around the client, and the problems they face, not you. And how you solve those problems.
Where can people go to get more information or resources?
Adam’s website: http://www.adamhoulahan.com and you can access a free, four week LinkedIn training course, and other resources, a link to Amazon for his book “Social Media – Secret Source”.
You can also get his new book “The LinkedIn Playbook” at https://lnkd.in/geYE2mc
And of course you will find Adam on LinkedIn, and Twitter.
There’s nothing like an outside view, a second opinion. Very often when we read something we’ve written, we read what we expect to see. And miss the mistakes, or lack of logic, or lack of persuasiveness.
If you would like to discuss how you could improve your LinkedIn Profile, contact me. There’s no cost for a consultation. It is my gift to you.
Or buy "Small Change, Big Result", my manual on how to increase your success rate with proposals and quotations; make a few small changes, and reap the rewards.
© Copyright 2016 Adam Gordon, The Profits Leak Detective
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