The real lesson in this interview came not from the topic, although that is important for all small and medium businesses, but in how and why Geoff Anderson has succeeded.
Let’s start with his business. Getting customers for your business is critical for every successful venture. There are plenty of ways to attract new customers. Video is one of the most powerful ways to connect with your target market.
Corporate videos are an essential component for almost every business to function in the modern world; it enables products to be promoted effectively and attracts your ideal clients to make use of your services. Recent research demonstrates that businesses that use video are seen to be more engaged with their customers.
It’s important to have a video that is creative and captures the attention of your audience quickly.
Sonic Sight is a video production business and Geoff Anderson has been running it since it started in January 1993. Geoff is the author of best seller, “Shoot Me Now - making videos for business”, and loves telling stories through video.
With his expertise, it is logical to assume that Sonic Sight would appeal to a wide market. It does, but Geoff has succeeded by taking the alternative approach, and focussing on a very narrow market niche.
To gain a better understanding of this I asked Geoff some questions on how he has positioning himself as an expert in a very narrow market niche and why that's important for you.
1. Geoff, you've got a business that is 24years old, congratulations. What's been the secret?
2. So how to do go from a broad client base to a niched market?
3. But what about all those customers you lose from the other markets you've turned your back on?
4. How did you decide on this niche?
To get more information or resources go to Geoff’s website http://sonicsight.com.au/
And go to Amazon to get his book.
When clients approach me for coaching, clients with businesses that are underperforming despite the crippling hours and effort the owner is putting into them, it is not just marketing that is holding them back. A lack of focus leads to a lack of control over their business, and eight times out of ten that lack of control comes down to a lack of knowledge of what is happening in the business.
For more than 28 years I’ve been helping small business owners plug the profit leaks in their business and restoring their cash flows by assisting them understand:
• The strengths, weaknesses opportunities and threats of their business
• Determine where they want to be – clear, achievable goals, and
• How they are going to get there – their strategies to achieve their goals
This is sometimes known as the NOW – WHERE – HOW model.
If you would like to discuss with me how you might do that, book a Strategy Consult here.
© Copyright 2016 Adam Gordon, The Profits Leak Detective
Some profit losses are pretty obvious - so you fix them.
BUT, what if you don't know profits are leaking, cash out the door?
Possible leaks could be anywhere.
Are there some clues or symptoms that are tell-tales?