Very often when I'm working with clients seeking to improve their profitability sales are not the issue. The issue may well be profit leaks from poor margins, lack of management information, uncontested overheads or poor productivity; hidden issues that are not readily apparent. That's why they are profit leaks and my job is to look for the clues, track down the leaks, and put them away for good.
But none of these leaks could occur if there wasn't first a sale. And lack of sales, or the wrong sales, or sales that cost too much to make can also be profit leaks.
Business is what, if you don't have, you go out of.
Sales guru Brian Tracy said: "Businesses succeed because of high sales. Businesses fail because of low sales." Nothing happens until a sale takes place, until someone sells something to someone."
It's simple really, without sales you don't have a business.
Yet it is more than that. You need a continuous stream of customers:
to replace those customers who inevitably leave
to even out your cash flow
to cover ever-increasing costs
And they need to be the right type of customers, those who will maximise your profitability.
"Of the major functions of business - product development, customer service, accounting, operations, and marketing - the one that always should be give top priority in an entrepreneurial venture is marketing.
The other functions are important, but without marketing you will not have sales and without sales you will not have cash flow and without cash flow you will not be able to pay for all the other functions (except by going into debt, which is simply borrowing against the cash flow of the future)." Michael Masterson "Ready, Fire, Aim"
There are many tools, and for a GOOD START
TRY my "8 Tools to Increase Sales", a re-recording of a sales seminar.
Format: It comes as a video of the presentation, plus e-book (pdf), plus MP3 to listen to in the car or out exercising
You can't go wrong.
Just to make it even easier, there's of course our guarantee.
Here's what we can do for you.
Now why do you need two boomerangs for your guarantee? It's simple really.
First boomerang - if you find you haven't uncovered hidden profits in your business in 90 days (after all you need time to check the results out) then all you have to do is heft an email in your hand, and send it. Not physically, because it is an online product. Just like a boomerang, wing back to us an email to let us know it is not working for you. You may dance on the e-book or report, throw a party around it or even use it at a corroboree. That's all right, as long as you give it a good throw by email so it returns to us. And then:
Second boomerang - we get your email, and our arm goes back, and.... Throw...whoosh, whoosh, whirl, whirl back come your funds. In full, right into your bank.
It's simple really. One good boomerang returns another. What could be fairer than that!
All we ask is that you make a genuine effort to make the tips work.
TRY it now!
Some profit losses are pretty obvious - so you fix them.
BUT, what if you don't know profits are leaking, cash out the door?
Possible leaks could be anywhere.
Are there some clues or symptoms that are tell-tales?